Asus

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{{#ifeq:|yes||{{#if:ASUSTeK Computer Inc.
(trading as Asus)|}}{{#if:|}}

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(trading as Asus)|ASUSTeK Computer Inc.
(trading as Asus)
}}}}{{#if:|{{#if:

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|{{#if:Computer hardware
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|{{#if:2 April 1990
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|{{#if:T.H. Tung
Ted Hsu
Wayne Hsieh
M.T. Liao
|{{#if:Founder(s) | }} }}{{#if: |
|{{#if:
|{{#if:Defunct | }} }}{{#if: |
|{{#if:{{#if: Beitou District, Taipei|Beitou District, Taipei{{#if: Taiwan|, }}}}{{#if: Taiwan|Taiwan}}

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|{{#if:Headquarters | }} }}{{#if: |
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|{{#if:Number of locations | }} }}{{#if: |
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|{{#if:Jonney Shih (Chairman)
Jerry Shen (CEO)
</small>
|{{#if:Key people | }} }}{{#if: |<tr><th colspan="2" class="" style="text-align:center; "></th></tr> |{{#if:Desktops, laptops, netbooks, mobile phones, networking equipment, monitors, motherboards, graphics cards, optical storage, multimedia products, servers, workstations |<tr class="">{{#if:Products |<th scope="row" style="text-align:left; ">Products</th> <td class="" style=""> |<td colspan="2" class="" style="text-align:center; "> }} Desktops, laptops, netbooks, mobile phones, networking equipment, monitors, motherboards, graphics cards, optical storage, multimedia products, servers, workstations</td></tr> }} }}{{#if: |<tr><th colspan="2" class="" style="text-align:center; "></th></tr> |{{#if: |<tr class="">{{#if:Production output |<th scope="row" style="text-align:left; ">Production output</th> <td class="" style=""> |<td colspan="2" class="" style="text-align:center; "> }} </td></tr> }} }}{{#if: |<tr><th colspan="2" class="category" style="text-align:center; "></th></tr> |{{#if: |<tr class="">{{#if:Services |<th scope="row" style="text-align:left; ">Services</th> <td class="category" style=""> |<td colspan="2" class="category" style="text-align:center; "> }} </td></tr> }} }}{{#if: |<tr><th colspan="2" class="" style="text-align:center; "></th></tr> |{{#if:Template:USD (2011)<ref name=FG2000>Template:Cite news</ref> |<tr class="">{{#if:Revenue |<th scope="row" style="text-align:left; ">Revenue</th> <td class="" style=""> |<td colspan="2" class="" style="text-align:center; "> }} Template:USD (2011)<ref name=FG2000>Template:Cite news</ref></td></tr> }} }}{{#if: |<tr><th colspan="2" class="" style="text-align:center; "></th></tr> |{{#if: |<tr class="">{{#if:Operating income |<th scope="row" style="text-align:left; ">Operating income</th> <td class="" style=""> |<td colspan="2" class="" style="text-align:center; "> }} </td></tr> }} }}{{#if: |<tr><th colspan="2" class="" style="text-align:center; "></th></tr> |{{#if:Template:USD (2011)<ref name=FG2000/> |<tr class="">{{#if:{{#ifeq:yes|yes|Profit|Net income}} |<th scope="row" style="text-align:left; ">{{#ifeq:yes|yes|Profit|Net income}}</th> <td class="" style=""> |<td colspan="2" class="" style="text-align:center; "> }} Template:USD (2011)<ref name=FG2000/></td></tr> }} }}{{#if: |<tr><th colspan="2" class="" style="text-align:center; "></th></tr> |{{#if: |<tr class="">{{#if:AUM |<th scope="row" style="text-align:left; ">AUM</th> <td class="" style=""> |<td colspan="2" class="" style="text-align:center; "> }} </td></tr> }} }}{{#if: |<tr><th colspan="2" class="" style="text-align:center; "></th></tr> |{{#if: |<tr class="">{{#if:Total assets |<th scope="row" style="text-align:left; ">Total assets</th> <td class="" style=""> |<td colspan="2" class="" style="text-align:center; "> }} </td></tr> }} }}{{#if: |<tr><th colspan="2" class="" style="text-align:center; "></th></tr> |{{#if: |<tr class="">{{#if:Total equity |<th scope="row" style="text-align:left; ">Total equity</th> <td class="" style=""> |<td colspan="2" class="" style="text-align:center; "> }} </td></tr> }} }}{{#if: |<tr><th colspan="2" class="" style="text-align:center; "></th></tr> |{{#if: |<tr class="">{{#if:Owner(s) |<th scope="row" style="text-align:left; ">Owner(s)</th> <td class="" style=""> |<td colspan="2" class="" style="text-align:center; "> }} </td></tr> }} }}{{#if: |<tr><th colspan="2" class="" style="text-align:center; "></th></tr> |{{#if:18,850 (2011)<ref name=FG2000/> |<tr class="">{{#if:Employees |<th scope="row" style="text-align:left; ">Employees</th> <td class="" style=""> |<td colspan="2" class="" style="text-align:center; "> }} 18,850 (2011)<ref name=FG2000/></td></tr> }} }}{{#if: |<tr><th colspan="2" class="" style="text-align:center; "></th></tr> |{{#if: |<tr class="">{{#if:Parent |<th scope="row" style="text-align:left; ">Parent</th> <td class="" style=""> |<td colspan="2" class="" style="text-align:center; "> }} </td></tr> }} }}{{#if: |<tr><th colspan="2" class="" style="text-align:center; "></th></tr> |{{#if: |<tr class="">{{#if:Divisions |<th scope="row" style="text-align:left; ">Divisions</th> <td class="" style=""> |<td colspan="2" class="" style="text-align:center; "> }} </td></tr> }} }}{{#if: |<tr><th colspan="2" class="" style="text-align:center; "></th></tr> |{{#if: |<tr class="">{{#if:Subsidiaries |<th scope="row" style="text-align:left; ">Subsidiaries</th> <td class="" style=""> |<td colspan="2" class="" style="text-align:center; "> }} </td></tr> }} }}{{#if: |<tr><th colspan="2" class="" style="text-align:center; "></th></tr> |{{#if:{{#if:www.asus.com|{{#ifeq:{{#titleparts:xwww.asus.com|1|1}}|xwww.asus.com|[{{#if:1|www.asus.com}} {{#if:Asus.com|{{#if:1|Asus.com}}|{{#if:1|www.asus.com}}}}]|{{#switch:{{#titleparts:www.asus.com|2}} |https:/ |http:/ |ftp:/=[{{#if:1|www.asus.com}} {{#if:Asus.com|{{#if:1|Asus.com}}| {{#titleparts:www.asus.com|1|3}}{{#if:{{#titleparts:www.asus.com||4}}|/{{#titleparts:www.asus.com||4}}}}}}]|#default={{#if:Asus.com|{{#if:1|Asus.com}}| {{#titleparts:www.asus.com|1|1}}{{#if:{{#titleparts:www.asus.com||2}}|/{{#titleparts:www.asus.com||2}}}}}}}}}}|{{#if:Asus.com|Asus.com|{{{{#if:|subst:}}URL{{#if:example.com| |example.com }}{{#if:optional display text| |optional display text }}{{#if:| |{{{4}}} }}{{#if:| |{{{5}}} }}{{#if:| |{{{6}}} }}{{#if:| |{{{7}}} }}{{#if:| |{{{8}}} }}{{#if:| |{{{9}}} }}{{#if:| |{{{10}}} }}{{#if:| |{{{11}}} }}{{#if:| |... }}}}}}}} |<tr class="">{{#if:Website |<th scope="row" style="text-align:left; ">Website</th> <td class="" style=""> |<td colspan="2" class="" style="text-align:center; "> }} {{#if:www.asus.com|{{#ifeq:{{#titleparts:xwww.asus.com|1|1}}|xwww.asus.com|[{{#if:1|www.asus.com}} {{#if:Asus.com|{{#if:1|Asus.com}}|{{#if:1|www.asus.com}}}}]|{{#switch:{{#titleparts:www.asus.com|2}} |https:/ |http:/ |ftp:/=[{{#if:1|www.asus.com}} {{#if:Asus.com|{{#if:1|Asus.com}}| {{#titleparts:www.asus.com|1|3}}{{#if:{{#titleparts:www.asus.com||4}}|/{{#titleparts:www.asus.com||4}}}}}}]|#default={{#if:Asus.com|{{#if:1|Asus.com}}| {{#titleparts:www.asus.com|1|1}}{{#if:{{#titleparts:www.asus.com||2}}|/{{#titleparts:www.asus.com||2}}}}}}}}}}|{{#if:Asus.com|Asus.com|{{{{#if:|subst:}}URL{{#if:example.com| |example.com }}{{#if:optional display text| |optional display text }}{{#if:| |{{{4}}} }}{{#if:| |{{{5}}} }}{{#if:| |{{{6}}} }}{{#if:| |{{{7}}} }}{{#if:| |{{{8}}} }}{{#if:| |{{{9}}} }}{{#if:| |{{{10}}} }}{{#if:| |{{{11}}} }}{{#if:| |... }}}}}}}}</td></tr> }} }}{{#if: |<tr><th colspan="2" class="" style="text-align:center; 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Ted Hsu
Wayne Hsieh
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Jerry Shen (CEO)
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}}}}}} Template:Chinese ASUSTeK Computer Inc., trading as Asus (Template:IPAc-en<ref>Template:Cite web</ref>), is a Taiwanese multinational computer hardware and electronics company headquartered in Taipei, Taiwan. Its products include desktops, laptops, mobile phones, monitors, motherboards, servers, tablet PCs and video cards. It primarily sells products under its own brand but also produces components for other manufacturers, including Apple, Dell and HP.

Asus is the world's fifth-largest PC vendor by 2011 unit sales (after HP, Lenovo, Dell and Acer).<ref>Template:Cite web</ref> Asus appears in BusinessWeek’s "InfoTech 100" and "Asia’s Top 10 IT Companies" rankings., and it ranked first in the IT Hardware category of the 2008 Taiwan Top 10 Global Brands survey with a total brand value of US$1.3 billion.<ref>Template:Cite web</ref>

Asus has a primary listing on the Taiwan Stock Exchange (Template:TSE) and a secondary listing on the London Stock Exchange (Template:Lse). Template:TOC limit

Name[edit]

The name Asus originates from Pegasus, the winged horse of Greek mythology.<ref> Template:Cite web</ref><ref>Template:Cite web</ref> Only the last four letters of the word were used in order to give the name a high position in alphabetical listings.<ref>Template:Cite web</ref>

History[edit]

Asus was founded in Taipei in 1989 by T.H. Tung, Ted Hsu, Wayne Hsieh and M.T. Liao,<ref name="profile">Template:Cite web</ref> all four having previously worked at Acer as computer engineers.

In the early 2000s, Taiwan-based motherboard manufacturers had not yet established their leading positions in the computer-hardware business. Intel Corporation would supply any new processors to more established companies like IBM first, and the Taiwanese companies would have to wait for approximately six months after IBM received their engineering prototypes. By 2009, Asus received Intel engineering samples ahead of its competitors.<ref>[1]</ref>

In September 2005 Asus released the first PhysX accelerator card.<ref>Template:Cite web</ref> In December 2005 Asus entered the LCD TV market with the TLW32001 model, initially only available in Taiwan.<ref>Template:Cite web</ref> In January 2006 Asus announced that it would cooperate with Lamborghini to develop its VX series.<ref>Asus and Lamborghini Join in Comprehensive Partnership</ref>Template:Dead link On 9 March 2006 Asus was confirmed as one of the manufacturers of the first Microsoft Origami models, together with Samsung and Founder Technology.<ref> Template:Cite web</ref> On 8 August 2006 Asus announced a joint venture with Gigabyte Technology.<ref>Template:Cite web</ref> On 5 June 2007 Asus announced the launch of the Eee PC at COMPUTEX Taipei. On 9 September 2007 Asus indicated support for Blu-ray, announcing the release of a BD-ROM/DVD writer PC drive, BC-1205PT.<ref>Template:Cite web</ref> Asus subsequently released several Blu-ray based notebooks.

In January 2007, Asus began a major restructuring of its operations.<ref>Template:Cite web</ref> The company split into three distinct operational units: Asus, Pegatron and the Unihan Corporation.<ref>Template:Cite web</ref>

The Asus brand was applied solely to first-party branded computers. Pegatron handled OEM manufacturing of motherboards and components, and the Unihan Corporation focused on non-PC manufacturing such as cases and molding. On 3 January 2008 Asus formally split into three companies: ASUSTeK, Pegatron and Unihan.<ref>Template:Cite web</ref>Template:Verify credibility In January 2008, Pegatron acquired the Unihan Corporation as a subsidiary from Asus.<ref>Template:Cite web</ref>

In the process of restructuring, the highly criticized pension-plan restructuring effectively zeroed out the existing pension balances. The company paid out all contributions previously made by employees.<ref>Template:Cite web</ref>

On 22 August 2008 details of the Asus N10 were leaked online.<ref>Template:Cite web</ref> In In December 2008 Asus released a beta BIOS update that potentially fixes the Windows XP SP3 incompatibility with the Asus A8N32-SLI Deluxe motherboard.

On 9 December 2008, the Open Handset Alliance announced that Asus had become one of 14 new members of the organization. These "new members will either deploy compatible Android devices, contribute significant code to the Android Open Source Project, or support the ecosystem through products and services that will accelerate the availability of Android-based devices."<ref>Template:Cite web</ref>

On 1 June 2010 Asus spun off Pegatron Corp.<ref>http://www.pegatroncorp.com/download/FinancialStatements_2010_1Q_eng.pdf</ref> In October 2010 Asus and Garmin announced that they would be ending their smartphone partnership as a result of Garmin deciding to exit the product category.<ref name=taipeitimes271010>Template:Cite news</ref> The two companies had produced six Garmin-Asus branded smartphones over the prior two years.<ref name=taipeitimes271010/>

In December 2010 Asus launched the world's thinnest notebook, the Asus U36, with Intel processor voltage standard (not low voltage) Intel core i3 or i5 with a thickness of only 19 mm.<ref>http://www.trendingtech.info/technology/latest-thinnest-notebook-asus-u36-world-with-just-thickness-19-mm/</ref>

In October 2011 Asus designed UX/21E/31E Zenbook™, it uses a precision-crafted design measuring only 3mm at the front and 9mm at the rear. The form features razor thin edges. Asus chairman Jonney Shih claimed these ultra thin (under 3 mm at its slimmest edge) laptops will last more than seven hours.<ref>Template:Cite web</ref><ref>http://www.pcworld.com/article/241767/asus_introduces_zenbook_ux21_ux31_ultrabooks.html/</ref>

In March, 2012 Asus released the Asus K93SM notebook with a 18.4-inch display with resolution of 1920 x 1080 pixels (Full HD), a GeForce GT 630M discrete graphics with 1GB of memory and Windows 7 Home Premium 64bit pre-installed.<ref name="Asus K93SM Review">Template:Cite web</ref>

Operations[edit]

File:Asus pro shop.jpg
An Asus shop in Hong Kong

Asus has its headquarters in Beitou District, Taipei, Taiwan.<ref>"2007 Corporate Sustainability Report." Asus. 10 of 67. Retrieved on 15 March 2010. "Asus has its headquarters located in No. 15, Li-Te Rd., Beitou, Taipei 11259, Taiwan." </ref>

Template:As of Asus had manufacturing facilities in Taiwan (Taipei, Luzhu, Nangan, Guishan), China (Suzhou), Mexico (Ciudad Juárez) and the Czech Republic (Ostrava). The Asus Hi-Tech Park, located in Suzhou, China, covers 540,000 square meters, roughly the size of 82 soccer fields.

Asus operates around 50 service sites across 32 countries and has over 400 service partners worldwide.

Products[edit]

Asus' products include laptops, tablet computers, mobile phones, personal digital assistants (PDAs), servers, computer monitors, motherboards, graphics cards, sound cards, optical disc drives, computer networking devices, computer cases, computer components and computer cooling systems.

Eee Line[edit]

Since its launch in October 2007, the Eee PC netbook has garnered numerous awards, including Forbes Asia’s Product of the Year,<ref>Template:Cite news</ref> Stuff Magazine’s Gadget of the Year and Computer of the Year,<ref>Template:Cite web</ref> NBC.com’s Best Travel Gadget, Computer Shopper's Best Netbook of 2008, PC Pro's Hardware of the Year, PC World's Best Netbook, and DIME magazine’s 2008 Trend Award Winner.

Asus subsequently added several products to its Eee lineup, including:

On 6 March 2009, Asus debuted its Eee Box B202, which PCMag saw as "the desktop equivalent of the Asus EeePC", (the "Asus Eee Box" computer line is later in 2010 renamed to "Asus EeeBox PC").<ref>Template:Cite news </ref>

With its price range between US$269 and US$299, this desktop competed directly with the Mac Mini.<ref>Template:Cite news</ref>

Essentio Series[edit]

Essentio is a line of desktop PCs. As of December 2011 the line consisted of the CG Series (designed for gaming), the CM series (for entertainment and home use) and the CS and CP slimline series.<ref>Template:Cite web</ref>

Digital media receivers[edit]

Asus sells digital media receivers under the name Asus O!Play.<ref>Template:Cite web</ref>

GPS devices[edit]

Asus produces the R700T GPS device, which incorporates Traffic Message Channel.<ref>Template:Cite web</ref>

Republic of Gamers (ROG)[edit]

Republic of Gamers<ref>http://rog.asus.com/about/</ref> is a line of products launched by Asus in 2006 "with the purpose of delivering the most innovative hardcore hardware for truly dedicated gamers." Republic of Gamers products include motherboards, graphic cards, notebooks, desktops, peripherals and accessories.

Sound cards[edit]

Asus started its line of sound cards by releasing the Xonar DX on 28 February 2008. The Xonar DX was able to emulate the EAX 5.0 effects through the Asus GX software while also supporting Open AL and DTS-connect.<ref name="Xonar DX">Template:Cite news</ref> Asus followed-up with the introduction of its Xonar D1 on the 27th of July 2008 which offered largely similar features to the Xonar DX but connected to the motherboard through the PCI interface instead of the PCI-E x1 connection on the Xonar DX.<ref name="Xonar D1">Template:Cite news</ref> Asus then released the Xonar HDAV 1.3, which was the first solution enabling loss-less HD audio bit streaming to AV receivers.<ref name="Asus HDAV">Template:Cite news</ref> After that, Asus used the same audio processor to produce its Xonar DS sound card, which was released on the 13th of May, 2009. This card had 107db SNR rating which is slightly less than what the Xonar DX and the Xonar D1 had to offer but, it featured an upgradeable Operational Amplifier (OP-AMP) in addition to the common features of the Xonar line.<ref name="Xonar DS">Template:Cite news</ref>

On 15 May 2009, Asus launched the Essence ST sound card, targeting high-end audiophiles. This card featured 124db SNR rating and precision audio clock tuning.<ref name="Essence ST">Template:Cite news</ref> Three days later, Asus refreshed the HDAV family by releasing the HDAV 1.3 slim, a card targeted for HTPC users offering very similar functionality to HDAV 1.3 but in a smaller form.<ref name="HDAVS">Template:Cite news</ref> During Computex 2010, Asus introduced its Xonar Xense which was an audio bundle composed of the Xense sound card and a special edition of the Sennheiser PC350 headset.<ref name="Xonar Xense">Template:Cite web</ref><ref name="Xonar Xense News">Template:Cite news</ref> In August 2010, Asus released the Xonar DG sound card to target budget buyers. The card offered 5.1 surround sound support, 105db SNR rating, support for Dolby headphone and GX 2.5 support for emulating EAX 5.0 technology.<ref name="Xonar DG">Template:Cite news</ref><ref name="Xonar DG Specs">Template:Cite web</ref>

Tablets[edit]

Asus' line of tablets includes the Eee Pad Transformer series, Eee Pad Slider series, Eee Slate series, and the newest Nexus 7, manufactured for and branded as Google was announced on 27 June 2012 for release in July 2012.<ref>Template:Cite news</ref>

Asus has been working with Microsoft in developing Windows 8 convertible tablets.<ref>http://www.forbes.com/sites/jasonevangelho/2012/08/30/dell-and-asus-debut-inspired-windows-8-convertible-tablets/</ref>

Environmental record[edit]

Green Asus[edit]

In 2000, Asus officially launched Green Asus,<ref>Template:Cite web</ref> a company-wide sustainable computing initiative overseen by a steering committee led by Jonney Shih, the Chairman of Asus. Green Asus pursues what the company calls the "Four Green Home Runs", namely: "Green Design, Green Procurement, Green Manufacturing, and Green Service and Marketing".<ref>Template:Cite web Template:Dead link</ref>

Recognition[edit]

In 2006, Asus obtained IECQ (IEC Quality Assessment System for Electronic Components) HSPM (Hazardous Substance Process Management) certification for its headquarters and for all of its manufacturing sites.<ref name="gms">Template:Cite web</ref>

In 2007, Oekom Research, an independent research institute specializing in corporate responsibility assessment, recognized Asus as a "highly environmental friendly company" in the "Computers, Peripherals and Office Electronics Industry".<ref name="greennews">Template:Cite web</ref>

In October 2008, Asus received 11 Electronic Product Environmental Assessment Tool (EPEAT) Gold Awards for its products,<ref>Epeat.net</ref> including four of its N-Series notebooks, namely the N10, N20, N50 and N80. In the following month, it received EU Flower certification for the same N-Series notebooks at an award ceremony held in Prague.<ref name=greennews/> In December 2008, Det Norske Veritas conferred the world’s first EuP (Energy-using Product) certification for portable notebooks on these machines.<ref name=greennews/>

Recycling campaign[edit]

In April 2008, Asus launched its "PC Recycling for a Brighter Future"<ref>Template:Cite web</ref><ref>Template:Cite web</ref> program in collaboration with Intel and with Tsann Kuen Enterprise Co. This program collected more than 1,200 desktop computers, notebooks and CRT/LCD monitors, refurbished them and donated them to 122 elementary and junior high schools, five aboriginal communities and the Tzu Chi Stem Cell Center.

Pirated software and dissemination of confidential data[edit]

In September 2008, PC Pro discovered through a reader that Asus had accidentally shipped laptops that contained cracked and pirated software.<ref>Template:Cite web</ref> Both physical machines and recovery CDs contained confidential documents from Microsoft and other organizations, internal Asus documents, and sensitive personal information including CVs.

At the time, an Asus spokesperson promised an investigation at "quite a high level", but declined to comment on how the files got on the machines and recovery media.<ref>Template:Cite web</ref> It was demonstrated that an unattended installation of Windows Vista could accidentally copy material from a flash drive with a parameter in the "unattend.xml" file on the personal flash drive being used to script the installation.<ref>Template:Cite web</ref><ref>Template:Cite web</ref>

ASUSTeK Computer Inc.
(trading as Asus)
{{{above}}}
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Computer hardware
Electronics
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2 April 1990
Founder(s) |
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T.H. Tung
Ted Hsu
Wayne Hsieh
M.T. Liao
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{{#if: Beitou District, Taipei|Beitou District, Taipei{{#if: Taiwan|, }}}}{{#if: Taiwan|Taiwan}}

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Worldwide
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Jonney Shih (Chairman)
Jerry Shen (CEO)
</small>